I spend a lot of time on Twitter. I always have. Twitter has an intellectual beauty and simplicity that speaks to me and has none of the artificial, ad revenue induced limitations of Facebook. If you want your content to reach a lot of people then judicious use of hashtags and pinned tweets will do just that. It is also annoyingly possible for people to list you and read content without having to follow anybody at all. This one-sidedness of Twitter seems a little hard-bitten to me. Usually if somebody follows me, I will follow them back if they seem reasonable. I don’t then un-follow them. Having said that, there are some folks who can’t abide clutter and a busy Twitter stream can appear very cluttered indeed. There are those people who don’t follow anyone at all, yet seem to have followers and do frequently re-tweet what you post. They achieve that using their own curated lists and hashtags in case you wondered. I follow a lot of people because I consider it common courtesy to follow back but I don’t follow everybody and in today’s blog post I want to deal with that first; in other words, when a follow on Twitter is not appropriate, when to mute and when to block.

Let’s take the no follow option first. I see increasingly numbers of people with an “egg” for a profile picture, no personal details and no tweets displayed on their profile. There are two main reasons for this. The first and most innocent reason is that they are new to Twitter – and we were all newbies once so you will see 5-10% follow-back on these profiles. The second reason (and the reason I will now not follow an empty or light profile) is that some of these people are scammers operating below the radar using lists and direct messages. Follow them and you will immediately receive a message asking you for an action that involves sharing something. Whether that something is money, assistance or information, these empty profiles are on the make. This is the realm of the beggar, the hacker or the 419 scam. I avoid them.

Some people will post an attractive picture, possibly of themselves but usually of a model or minor celeb, then they attract followers by posting and reposting the useless “trash” that clutters timelines. These posts are usually click-bait, badly spun articles on interesting themes that send you away to ads that often refuse to switch off. You are downloading malware at that point. This is a good point at which to use the “mute” function. You can mute someone who posts trashy or suspect content that clogs up the flow but there will always be someone else who innocently reposts it because it looks fun. That is the nature of click-bait and here is where the “block” function is very useful. Just please make sure you are blocking the right account or you will continue to receive trashy posts from other friends and followers. It is the original person you need to block, even if you are not following them, because you are getting the rubbish second-hand.

There is a much more annoying use of the “block” function. Some people on Twitter are plainly self-important, rude and selfish. They will follow you, then un-follow when you follow back. You may not know unless you use an un-follower app like who.unfollowed.me on Twitter. If you do and you un-follow then re-follow them thinking they made a mistake they will block you. I know, somebody in my circle of friends has done that to me years ago. I have never had an unpleasant dialogue with him and in fact I have no idea why he should have blocked me all those years ago except that I re-followed him. What a gutless thing to do! There was never a cross word exchanged, no spam involved and it is a total mystery to me, but he does have a LOT of followers. How do I know about this unreasonable action? You are notified if someone has blocked you if you ever visit their profile. That means you can’t read their stuff and they don’t have to see yours. It is a blunt but savage weapon that some “people collectors” use freely. They are important celebrities in their own little bubble and you are not. Annoy them with a re-follow and they will sting you hard using a function that is meant to protect. I know, and I am not impressed, in fact I blocked him back only this week.

So when should you use “block”? I use it on empty profiles that I find frightening. I am not prepared to elaborate on that one much, but I don’t want to be listed and possibly stalked by people whose tweets I can’t read. There are some dangerous groups out there. You will know them by their followers and possibly who else they are following – I always check it out. I also use “block” on people who spread hardcore porn on unconnected hashtags. I don’t usually see much porn in my stream and what I do see I generally just ignore, but there are a lot of apparently Russian porn accounts set up with English sounding names. These routinely tag “adult” pictures with proven successful hashtags that guarantee RTs – often from groups of writers, musicians, sportsmen and artists who use automatic programs to grow a following. Of course you also have the choice to report but the report options are limited and the nearest to hashtag abuse is “spam”.

The other use I make of “block” is for foul language related to hate speech and incitement to violence. I don’t mind people who disagree with me, I will interact with anyone politely, but when I see rudeness, disrespect or hate speech I hit the “block” button. I don’t use it too much because it can lead to account reviews and suspension of an individual. Just because you don’t like someone doesn’t mean they deserve a ban but nor do you have to endure viciousness. How you use Twitter is your own affair. It is a valuable tool for communication and, let’s face it, that’s why we all sign up. If you choose to be interactive you can make lots of friends and enjoy the experience. Thank you for reading. Have fun but be safe!

The best-selling album of all time in the United Kingdom is Queen’s Greatest Hits, a compilation album that was first released in 1981. According to authorities in the music business, as of February 2014, this album had sold more than six million copies, of which only approximately 124,000 were from downloads – the rest were vinyl, CD and other media. Now if I wanted to advise a young guitar student of mine  how to succeed in the music business I could look at all the reasons why Queen are still in that coveted number one slot and enumerate them into a prescriptive (or proscriptive) thirty point list. I could say that you have no hope of succeeding in the business unless you do all these thirty things. I would be wrong and I would be laughed at because in music what succeeds and maintains success long after hype and payola have ceased to artificially boost a band’s reputation and sales is PERSONALITY.

Queen, when they first burst in on the music scene in the 1970s, had already been going for some time doing all the important stuff that people told them would help them succeed. They were not brand new and they did their share of emulating former stars too. That is called serving an apprenticeship and it is pretty vital to success in the business; likewise The Beatles played many live shows in Europe, played covers and changed band members before they got their break courtesy of Brian Epstein and “made it”. Eventually there comes a time when the band gets tired of doing the same-old-same-old received wisdom that never works and they say:

“Sod it! We are going to do…”

That is often the point at which A&R men sit up and say:

“Hang on just a bleedin’ minute…”

Then they get the push and they break out big time.

It helps to have an exciting hook line, an amazing voice up front like Freddie Mercury, a fantastic skilled guitar player like Brian May and all the rest of the talented lovelies in Queen but to be radical and not to slavishly copy is the secret to lasting success. This is what Queen did. This is why they are still selling downloads to the grandchildren of the first generation of their fans. This is why, amongst all those money making published bands, they will never be forgotten.

When it comes to writing, is there any need these days of that long, long list of rules the publishing houses put together to account for half a dozen mega successful genre authors? My belief is that the market is now far more new and exciting than it ever was. Many of the classics break many of these “rules” and my belief is that the new “classics” will break them too. If your sole interest as a writer is to get a toe in the door of a genre publisher then follow them however you have no need to do this if you self publish. In self publication there are few rules although there might be a few guidelines:

  • Have a good story
  • Tell it well
  • Be original, sparkling and personal in your writing
  • Don’t apologise for description, scene setting or adverbs, just use them tastefully
  • Strive for balance but allow your words to have a life
  • Write fewer words rather than more but make every single one of those words count
  • Read
  • Edit
  • Re-read
  • Edit
  • Read aloud to a friend
  • Edit
  • Let a friend read the proof
  • Edit
  • If you can’t spell or punctuate get a PROFESSIONAL to do the final edit
  • Publish
  • Promote
  • Eat if you are lucky and sell a book…
  • Write another book

It may be that you will not be all that successful as an author, maybe that is not in your karma for this lifetime, maybe you will have to content yourself with a day job BUT you will be a writer because you love to tell your story in your own words.

whitby 123

Good luck, be brave, be original!

Creativity, Content, SEO and Balance….

(Mewsical Musings)

Well, don’t you just love it when you make a blog post that disappears? It just illustrates the point above. With internet publishing you will probably spend twice as much time on the nitty-gritty of trying to get noticed as you do on the main purpose of creating and sharing ideas….

I am a musician, and the democratization of the publishing process via the internet is the promise of a foot in the door! In reality, it is a hard slog, especially when you are doing it in your spare time and others are doing it as a job. I would rather just make the music, post it somewhere and let it sell itself, but it ain’t-a-gonna!

Take Sibelius for instance (www.sibeliusmusic.com) a great site which is presently in a ferment (or torment) of upgrading which has left the little guys to flounder. Under the previous system your peers could vote you into prominence as a composer and arranger on the Top 10 board and there was the commission board where you could bid for work. On the new site the Top 10 is now a degenerate mess of unchanging hymn and anthem arrangements from one store which has so many meta tags in its store heading that it takes as much space as 4 usual store ads!

Now eventually the overworked technicians may address that problem, but in the meantime what was one of the largest shop fronts for new compositions on the web has stalled. Stores manned by those already in the publishing industry are getting vastly more coverage than those manned by independents although the fees are the same. The scent of SEO manipulation, or of friends in the business at Avid? Who knows? Anyway, I am happy to muddle along selling a bit here and a bit there and one day, who knows, I might just cover my rent! They say “let us know if you think it is unfair” but nothing has changed so far in respect to Ave Maria Top 10s or some stores’ over-exposure at the expense of others.

What I was greatly pleased to discover however is that http://www.Amazon.com have selected some of my guitar books for distribution. This is both a surprise and an honour. My books have no ISBN, so I could not put them up, but Amazon have taken a “punt” on me and that means something!

Here are some links….

http://www.amazon.com/Songs-Reef-Octo-Pieces-Young-Guitarists/dp/B002AD9FPQ/ref=sr_1_1?ie=UTF8&s=books&qid=1243587362&sr=1-1

http://www.amazon.com/Traditional-Tunes-Flute-Fingerstyle-Guitar/dp/B002AD9G3M/ref=sr_1_2?ie=UTF8&s=books&qid=1243587362&sr=1-2

http://www.amazon.com/Traditional-Christmas-Carols-Guitar-Ensemble/dp/B002AD9FZG/ref=sr_1_4?ie=UTF8&s=books&qid=1243587362&sr=1-4

http://www.amazon.com/Traditional-Christmas-Carols-Guitar-Solo/dp/B002AD7NNW/ref=sr_1_5?ie=UTF8&s=books&qid=1243587362&sr=1-5

http://www.amazon.com/Traditional-Christmas-Carols-Guitar-Solo/dp/B002AD7NNW/ref=sr_1_5?ie=UTF8&s=books&qid=1243587362&sr=1-5

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